The other day we had a client ask us if they can add keywords into the Google Business Profile title, while yes you can, please do not!
If it was going to work and help you rank believe you me My profile would have them in, instead I believe a Google Business Profile can best rank with good reviews and often posting.
This is why you Shouldn’t Add Irrelevant Keywords to Your Google Business Profile
Integrity & Authenticity Matter:
Users trust Google to provide them with relevant and genuine results. By misrepresenting your business or services with irrelevant keywords, you erode that trust. Maintaining a truthful representation is crucial for the longevity and reputation of your business.
Google’s Strict Guidelines:
Google has clear guidelines regarding keyword stuffing and misrepresentation. Businesses that don’t adhere to these can find their listings suspended or removed. This can drastically affect your online visibility and, subsequently, your potential customer base.
Reduced User Experience:
When users find your business by searching for a term that’s not truly related to what you offer, it creates frustration and confusion. This can lead to negative reviews and a decrease in potential customers who might feel misled.
Damages Organic Ranking:
Contrary to belief, keyword stuffing can actually harm your search ranking. Google’s algorithms are designed to penalise practices like these. Instead of boosting your visibility, you might find your business buried deep in search results.
Outsmarting the Algorithm is Temporary:
Search engines continually evolve to provide the best user experience. Even if you do get a short-term boost, the long-term consequences, including potential penalties, are not worth the risk.
In conclusion, adding irrelevant keywords to your Google Business Profile is a shortsighted approach that can have lasting negative impacts on your online presence and reputation. Focus on genuine content, relevant keywords, and providing value to your audience for sustainable and ethical online growth.