Hello,
Trust you enjoyed your weekend.
Please note that we’ve achieved a 100% score on Google Ads recommendations.
However, our goal for a 100% score doesn’t translate into accepting all of Google’s suggestions blindly—some of them don’t serve our interests. Take, for instance, Google’s preference for the Max Clicks bid strategy. It’s not always suitable since we’re not just after clicks; our focus is on the actual conversions.
We’re also scheduled to refine your negative keyword list this week, taking cues from the search terms in your Google Ads.
Should you have any queries, feel free to reach out.
Best regards
Oliver Hill