Hello Richard,
We hope you are well.
Below is the outline of the Google Ads for month month of October.
It is impossible for us to track your end conversion as we do not have access to booking system so instead we work on a leads ROI.
The data below is the data for The Google ads that we currently look after, this is 3 out of 6.
TWS | UK | Max Conversions | Areas
Impressions = 4136
Click Through Rate = 9.48%
Monthly Cost = £911.66
Total Clicks = 392
Avg CPC = £2.33
TWS | UK | Max Conversions | Categories
Impressions = 6264
Click Through Rate = 6.63%
Monthly Cost = £898.58
Total Clicks = 415
Avg CPC = £2.17
TWS | UK | Max Conversions | Properties
Impressions = 2946
Click Through Rate = 8.45%
Monthly Cost = £452.37
Total Clicks = 249
Avg CPC = £1.82
I believe the ads are working very well and out outperforming the ads set up before us.
We have been in contact with Tillie with a new advert plan, just waiting the plan of action regarding this.
As mentioned it is impossible for me to track your conversion rate.
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
If you have any questions at any time please do not hesitate to contact us.