Hello Mark,
We hope you are well.
Below is the outline of the Google Ads for month month of October.
I changed the way we do the adverts this moth now we had some data to work with.
It is impossible for us to track your end conversion as we do not have access to booking system so instead we work on a leads ROI.
The data below is the data for The Google ads that we currently look after, this is 1 out of 1.
The data is low as this is only 2 weeks worth of data, not a whole month. My new advert set is aimed at car services.
The old advert was getting a lot of impressions but a very low CTR, I am now doing a more focused targeting.
TWS | Set Post Codes | Max Conversions | Skip Hire
Impressions = 865
Click Through Rate = 7.98%
Monthly Cost = £65.33
Total Clicks = 69
Avg CPC = £0.95
I believe the ads are working very well and out outperforming last month.
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
If you have any questions at any time please do not hesitate to contact us.