Hello Daniel,
We hope you are well.
Below is the outline of the Google Ads for month month of October.
We set up the end tracking conversion yesterday so we will now know form this point if the Google ads directly lead to a sale.
The data below is the data for The Google ads that we currently look after, this is 3 out of 3.
I have not included the UAE advert below as this is to new and was not set up in October
TWS | UK | Max Conversions | Brand
Impressions = 582
Click Through Rate = 5.33%
Monthly Cost = £51.96
Total Clicks = 31
Avg CPC = £1.68
TWS | UK | Max Conversions | Generic
Impressions = 1881
Click Through Rate = 6.65%
Monthly Cost = £114.98
Total Clicks = 125
Avg CPC = £0.92
The adverts are still new so we like to get 3 months worth of data before we can really start seeing and tracking what the AVG CTR will be.
Currently the adrank is low, this is because you are new, have a low domain name authority and there is no trust yet with Google, as time goes on this will improve.
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
If you have any questions at any time please do not hesitate to contact us.