Hello Richard,
We hope you are well.
Below is the outline of the Google Ads for month month of November.
It is impossible for us to track your end conversion as we do not have access to booking system so instead we work on a leads ROI.
The data below is the data for The Google ads that we currently look after, this is 4 out of 4.
We turned off 2 campaigns that were set up before us, although they were getting a lot of impressions the click through rate was low and therefore a higher budget waste.
TWS | UK | Max Conversions | Areas
Impressions = 7540
Click Through Rate = 8.91%
Monthly Cost = £1366.18
Total Clicks = 672
Avg CPC = £2.03
TWS | UK | Max Conversions | Categories
Impressions = 9061
Click Through Rate = 6.39%
Monthly Cost = £1332.05
Total Clicks = 579
Avg CPC = £2.30
TWS | UK | Max Conversions | Properties
Impressions = 3647
Click Through Rate = 10.45%
Monthly Cost = £443.45
Total Clicks = 381
Avg CPC = £1.17
I believe the ads are working very well since we switched off the old adverts and changed the budget to our ones.
As mentioned it is impossible for me to track your conversion rate.
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
If you have any questions at any time please do not hesitate to contact us.