Hello Mark,
We hope you are well.
Below is the outline of the Google Ads for month month of November.
I changed the way we do the adverts last month so we should now we had some data to work with.
It is impossible for us to track your end conversion as we do not have access to booking system so instead we work on a leads ROI.
The data below is the data for The Google ads that we currently look after, this is 1 out of 1.
TWS | Set Post Codes | Max Conversions | Skip Hire
Impressions = 1001
Click Through Rate = 11.99%
Monthly Cost = £91.15
Total Clicks = 120
Avg CPC = £0.76
I believe the ads are working very well and out outperforming last month. Our CTR has gone up and the total clicks aswell. The CPC is also down by 20p this month.
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
If you have any questions at any time please do not hesitate to contact us.