Hello Dylan,
We hope you are well.
Below is the outline of the Google Ads for month month of November.
It is impossible for us to track your end conversion as we do not have access to booking system so instead we work on a leads ROI.
I rebuilt these adverts min October so the data might was not 100% in October but this month we should now have a better understanding.
The data below is the data for The Google ads that we currently look after, this is 2 out of 2.
TWS | Grayshott + 10 | Max Clicks | Grayshott
Impressions = 6043
Click Through Rate = 8.57%
Monthly Cost = £379.07
Total Clicks = 518
Avg CPC = £0.73
TWS | Horsely + 10 | Max Clicks | Horsley
Impressions = 11685
Click Through Rate = 7.43%
Monthly Cost = £378.80
Total Clicks = 868
Avg CPC = £0.44
I believe the ads are working very well since the updates, although the total impressions are down we focus more on he CTR and total clicks.
The CTR has improved for both adsets we just need to tinker with the ad keywords to narrow down the total clicks but we are on the right track.
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
If you have any questions at any time please do not hesitate to contact us.