This month we have really focussed on getting every page as refined as possible. We started by going through every page and assessing the efficacy of the meta title and description. The majority have been completely overhauled to bring a more decisive and and snappy message.
These are extremely important and we monitor these constantly to make sure that we get the most views and CTR that we can.
We then went through each page and made sure that all pages had proper linking, including link description which is used in accessibilty and is a ranking factor.
Next month we will look at which areas are well covered, and create new content to bring in new audiences and inform existing ones.