After extensive research, your high traffic pages seem to be bespoke or made to measure pages. There is a clear gap which isn’t being filled as the click through rate is very low. Therefore i have completely reworked the following pages to meet this demand:

Bespoke Rugs – https://thesilkroaduk.co.uk/bespoke-rugs-2/
Made To Measure Carpet Rugs – https://thesilkroaduk.co.uk/made-to-measure-carpet-rugs/
Made To Measure Rugs – https://thesilkroaduk.co.uk/made-to-measure-rugs/