This month, we have been conducting thorough research into where each page and keyword is ranking. For pages and keywords that are rising up the rankings and increasing in visibility we are leaving for now. But the ones that are stagnant or declining, we are overhauling the meta titles and descriptions to reverse the slump. Usually it will take a couple of months to see the full effect but we have in-depth analysis and will be tracking it closely.
After the new year, we will be going thorugh each page, and refining as some pages are cannibalising each other, so this needs to be addressed