Hello Lydia,
We hope you are well.
Below is the outline of the Google Ads for the past 1 year.
It is impossible for us to track your end conversion as we do not have access to booking system so instead we work on a leads ROI.
The data below is the data for The Google ads that we currently look after, this is 1 out of 1.
TWS | Set Post Codes | Max Conversions | Skip Hire
Impressions = 20649
Click Through Rate = 12.41%
Yearly Cost = £4979.39
Total Clicks = 2562
Avg CPC = £1.94
For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9% of which we are hitting so I am very happy with our current ad strategy plan.
As mentioned it is impossible for me to track your conversion rate.
If you have any questions at any time please do not hesitate to contact us.